"If you ever get a second chance in life for something, you've got to go all
the way." -- Lance Armstrong
Business Planning, Largest Broker, Metro Detroit, Michigan, Real Estate Business, Realtor Resources, Realtor Training, Web Advertising for Real Estate
Develop Your Business
Careers at Real Estate One
Guess who was just voted one of the best companies to work with in 2011???
http://freep.topworkplaces.com/company_survey/real-estate-one-fami_detroit/freep_11
For more than 80 years, Real Estate One has been known as the leading provider of real estate services in Michigan, and is ranked as one of the largest brokerages in the United
States. "The 2010 Power Broker Report" compiles data fro the top 300 firms in
the nation and we have the honor of being on the list since its inception. The
Real Estate One Family of Companies has the highest market share in Metro
Detroit and is proud to call Michigan our home.
EXPERIENCED,
INNOVATIVE, CREATIVE
Established in 1929 by Staunton Elsea, the company has long been known as the "innovator". Many of the marketing tools commonly used throughout the country started here. Real Estate
One was the first company to have multiple offices, homes magazines, a computerized MLS service and even hosting Open Houses. Today’s generation, Dick (son of Staunton) as the Chairman and his sons Stuart and Dan, still focus on innovative and efficient ways to serve our customers and agents. Our website attracts over 1.8 million unique visitors each year and we are involved in over
17,000 home sales throughout Michigan. Operating under multiple brands- Real Estate One, Inc., Max Broock Realtors, 45th Parallel and Johnstone & Johnstone, along with the support of our affiliates- John Adams Mortgage Company, Capital Title Insurance and Insurance One we truly provide the agent
and our clients through every aspect of the real estate transaction to save money, time and stress.
SMARTER,
FASTER, MORE PERSONAL
Its network, Leading Real Estate Companies of the World®,
is the largest organization of locally branded residential real estate firms,
with 700 companies and 170,000 associates producing over $370 billion in annual
home sales. Our Company offers life-long career education and training through
classroom instruction, seminars, online programs, mentoring and personalized
coaching. We support our associates with exceptional lead generation, marketing
tools, technology support, in-house legal services, relocation and referral
assistance, mortgage, title, insurance and a long list of agent benefit
programs. Our agents are the life blood of our organization and we strive to
make each career a personal commitment for success. Guided by principles of
trust, respect and integrity, we empower people to achieve their dreams.
Our goal is to attract the highest caliber people in the
business – agents with an unprecedented reputation for success and those that
strive to achieve it. It’s through this commitment, coupled with a sense of
family, unsurpassed quality, professional integrity, a passion to exceed and
excel, stability and a clear future vision that the Real Estate One Family of
Companies have become a destination broker of choice – attracting more than 300
professionals to our family over the last 12 months.
Jobs you may be interested in...
-
Real Estate Consultant, Real Estate One - Metro-Detroit
In response to sales growth, Real Estate One is looking for additional real estate sales consultants with a background in sales or marketing. We offer offices all over Metro Detroit which are managed by dedicated real estate sales professionals, a comprehensive training program for new and experienced agents and local corporate support. College education preferred but not required. Requirement
-
Experienced Real Estate Agent, Real Estate One - Greater Detroit Area
Are you open minded about your business? Are you looking to take your real estate sales career to the next level? We are so confident that you will achieve a greater amount of success with Real Estate One, that we are willing to pay you to prove it. Our resources and training are unparalleled. We are currently hiring experienced agents that qualify for a specialized program. If you qualify, we
What Real Estate One employees are saying...
-
I'm so proud to be a part of one of the most innovative real estate companies in the nation. It's not surprising that we all voted Real Estate One a top company to work with in 2011! http://freep.topworkplaces.com/survey/freep_11
The Real Estate One's Charitable Foundation supports several local charities throughout the year
Real Estate One's Charitable Foundation supports the following local charities all year long:
Special Olympics of Michigan
Multiple Sclerosis Society
Alzheimers Association
The Leukemia & Lymphoma Society
Be the best source for Buyers & Sellers - Your Customers should be the "1st To Know"!
-
Imagine in this instant gratification society, being able to provide your home buyer or seller immediate information. Would they be more likely to work with you and remain loyal, because you could provide them access that no other broker offers. That is - 1st To Know. Customers can customize a home search to immediately be informed of properties that enter the market matching their criteria or current listing and you receive instant feedback on the ones they like - buyer lead. In the case of a seller, this often results in a call to reduce their listing price to remain competitive. Your buyers or sellers will have access to text the address of any listed property they happen upon (no matter which broker has it listed) and get real time and complete information about that home delivered via their smart phone. No listings found in the area you want to live, your buyer can simply text any address in that neighborhood and they will be sent a link to the 5 closest listed properties.
October 2011 Real Estate Market Update
Employee Benefits at Real Estate One
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Flexible spending account
- 401K
- Disability coverage
- On-site cafe
More about Real Estate One Careers
We are now hiring! Paid training programs available for qualified candidates.
Friday, April 29, 2011
Free Coaching Tip #28 - Your Unique You
Free Coaching Tip #28 - Your Unique You
So what’s your value proposition? What sets you apart from other licensed agents? Why would a customer choose you over your competition? There are three areas of primary concern for the consumer.
Negotiating Skills
Marketing Skills
Market Knowledge
Can you clearly articulate the value the consumer will experience from your negotiating skills, marketing skills and market knowledge? These three items form your brand. Do you have someone helping you establish and grow your unique brand?
In your next tip, I will share with you how to verbalize the benefit of the three most critical attributes of a listing agent.
If you would like to know how to do that today, give me a call!
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
So what’s your value proposition? What sets you apart from other licensed agents? Why would a customer choose you over your competition? There are three areas of primary concern for the consumer.
Negotiating Skills
Marketing Skills
Market Knowledge
Can you clearly articulate the value the consumer will experience from your negotiating skills, marketing skills and market knowledge? These three items form your brand. Do you have someone helping you establish and grow your unique brand?
In your next tip, I will share with you how to verbalize the benefit of the three most critical attributes of a listing agent.
If you would like to know how to do that today, give me a call!
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Thursday, April 28, 2011
Free Coaching Tip # 27 - Why would a customer choose you?
Free Coaching Tip #27 - Why would a customer Choose You?
Let’s talk about the “Listing Presentation”. It’s the one time that you have to verbalize your value proposition and someone else gets to measure whether you are worth it or not.
This is now true when working with buyers, also. Do you have a "Buyer Presentation"?
What is your value proposition?
In your next tip, I will share with you the three critical attributes (value proposition) of a productive listing agent.
If you would like them today, give me a call!
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Let’s talk about the “Listing Presentation”. It’s the one time that you have to verbalize your value proposition and someone else gets to measure whether you are worth it or not.
This is now true when working with buyers, also. Do you have a "Buyer Presentation"?
What is your value proposition?
In your next tip, I will share with you the three critical attributes (value proposition) of a productive listing agent.
If you would like them today, give me a call!
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Tuesday, April 26, 2011
Monday, April 25, 2011
Saturday, April 23, 2011
March 2011 Achievements
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Friday, April 22, 2011
Your Hired!
http://www.michigancareerinrealestate.com/bals_PreSingle.php?mid=TnclM0QlM0Q%3D&loginId=TWpVMQ%3D%3D
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Tuesday, April 19, 2011
Monday, April 18, 2011
March 2011 Real Estate Market Update
March, 2011
The first quarter of 2011 has been an interesting ride with buyer activity at a pace not seen since 2004. Many indicators show that Michigan is actually leading the rest of the country out of the recession, boosting consumer confidence and housing interest.
Looking at the months supply of housing inventory (MSI) gives us a good indication of why the market has felt so frenzied (MSI of 0-3 months = Sellers Market, 4-6 months = Neutral, over 6 months = Buyers Market). We have been in a Buyers Market for nearly 6 years but in a short period of time we have moved from 8.3 MSI in December to 4.6 months in March and under 3 months for bank-owned for Southeast Michigan.
Within those numbers is a growing housing quality issue. For a percentage of homes where the mortgage has exceeded the market value there has not been an incentive to update, upgrade or even maintain. The result is a higher percentage of homes for sale that are less desirable since they may be dated or require significant work, even if they are not bank owned. So when you factor in the quality of the current housing inventory, the overall market number of saleable homes may be closer to 3 months MSI.
The following chart shows how the market has shifted from 2009 to 2011 in terms of the number of homes for sale and the rate of sales.
It is not hard to see the forces of supply and demand at work over the past three years.
Increasing sales and decreasing inventories have created the multiple offer situations we have seen in the last 90 days. As strange as it sounds, we have a significant shortage of saleable homes for sale.
Does that mean prices are rising as well? Not really, conservative appraisal standards will still hold back values to some degree and at this point in the early stages of our recovery; increased activity translates into a faster sale, but not necessarily a higher price. So pricing still needs to be aggressive to attract attention. But it is clear that for sellers it is the best time in the past six years, with demand exceeding supply, to try the market.
The best advise for a buyer is to be very flexible and willing to act quickly, hesitation will be costly. As prices begin to firm up, buyers will need to shift their mindsets from making deep discount offers to working within the range of the asking prices. Share this with your purchasers to put them in the best position to succeed in getting the home they want at an incredible value.
So with all these good signs, what can slow things down again? There has been some conversation about a real estate double dip and in fact Detroit was named as a double dip market (we have not seen that in our data). Increasing gas prices and in general a slowing of consumer confidence will keep a lid on growth. Also the number of bank owned homes being released to the market could have a negative short term affect, but positive in the long term. There is also a large backlog of homes that have been leased because they were not able to sell which, if placed on the market in high numbers, could slow the recovery.
Any market that changes direction, in this case in a positive way, gives off confusing signs to both sellers and buyers, so remember the weirder it gets the better it is for home ownership and home values! Also, they will need you even more than ever before if you can prove your value to them by proving your knowledge of the market.
Here are our numbers for the first quarter of 2011, along with market statistics over the past 90 days. You are all doing an outstanding job for your clients so it is not surprising we are off to a strong start this year!
Dan
Dan Elsea
President-Brokerage Services
Real Estate One Family of Companies
Total Company Summary - March 2011
Data Source: MiRealsource, Realcomp, Ann Arbor Board, TAAR MLS & BrokerMetrics
Months Supply Inventory represents the current sales pace to sell the existing inventory (months)
* Includes Hamtramck and Highland Park
** Includes Eastpointe and Harper Woods
*** Includes Grand Traverse, Kalkaska, Antrim, Leelanau and Benzie counties, waterfront properties
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
The first quarter of 2011 has been an interesting ride with buyer activity at a pace not seen since 2004. Many indicators show that Michigan is actually leading the rest of the country out of the recession, boosting consumer confidence and housing interest.
Looking at the months supply of housing inventory (MSI) gives us a good indication of why the market has felt so frenzied (MSI of 0-3 months = Sellers Market, 4-6 months = Neutral, over 6 months = Buyers Market). We have been in a Buyers Market for nearly 6 years but in a short period of time we have moved from 8.3 MSI in December to 4.6 months in March and under 3 months for bank-owned for Southeast Michigan.
Within those numbers is a growing housing quality issue. For a percentage of homes where the mortgage has exceeded the market value there has not been an incentive to update, upgrade or even maintain. The result is a higher percentage of homes for sale that are less desirable since they may be dated or require significant work, even if they are not bank owned. So when you factor in the quality of the current housing inventory, the overall market number of saleable homes may be closer to 3 months MSI.
The following chart shows how the market has shifted from 2009 to 2011 in terms of the number of homes for sale and the rate of sales.
It is not hard to see the forces of supply and demand at work over the past three years.
Increasing sales and decreasing inventories have created the multiple offer situations we have seen in the last 90 days. As strange as it sounds, we have a significant shortage of saleable homes for sale.
Does that mean prices are rising as well? Not really, conservative appraisal standards will still hold back values to some degree and at this point in the early stages of our recovery; increased activity translates into a faster sale, but not necessarily a higher price. So pricing still needs to be aggressive to attract attention. But it is clear that for sellers it is the best time in the past six years, with demand exceeding supply, to try the market.
The best advise for a buyer is to be very flexible and willing to act quickly, hesitation will be costly. As prices begin to firm up, buyers will need to shift their mindsets from making deep discount offers to working within the range of the asking prices. Share this with your purchasers to put them in the best position to succeed in getting the home they want at an incredible value.
So with all these good signs, what can slow things down again? There has been some conversation about a real estate double dip and in fact Detroit was named as a double dip market (we have not seen that in our data). Increasing gas prices and in general a slowing of consumer confidence will keep a lid on growth. Also the number of bank owned homes being released to the market could have a negative short term affect, but positive in the long term. There is also a large backlog of homes that have been leased because they were not able to sell which, if placed on the market in high numbers, could slow the recovery.
Any market that changes direction, in this case in a positive way, gives off confusing signs to both sellers and buyers, so remember the weirder it gets the better it is for home ownership and home values! Also, they will need you even more than ever before if you can prove your value to them by proving your knowledge of the market.
Here are our numbers for the first quarter of 2011, along with market statistics over the past 90 days. You are all doing an outstanding job for your clients so it is not surprising we are off to a strong start this year!
Dan
Dan Elsea
President-Brokerage Services
Real Estate One Family of Companies
Total Company Summary - March 2011
Data Source: MiRealsource, Realcomp, Ann Arbor Board, TAAR MLS & BrokerMetrics
Months Supply Inventory represents the current sales pace to sell the existing inventory (months)
* Includes Hamtramck and Highland Park
** Includes Eastpointe and Harper Woods
*** Includes Grand Traverse, Kalkaska, Antrim, Leelanau and Benzie counties, waterfront properties
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Good News for Real Estate One in April!
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Friday, April 15, 2011
Thursday, April 14, 2011
Real estate's 'unfranchise': LeadingRE
Real estate's 'unfranchise': LeadingRE
Executive profile: Pam O'Connor
Inman News™
By ANDREA V. BRAMBILA
Pam O'Connor, president and CEO of Leading Real Estate Companies of the World, would like to think she's had some influence on raising standards in the real estate industry.
"Unfortunately, it's too easy to get a real estate license and too easy to be in the business when you don't know about the business," O'Connor told Inman News at the Chicago-based network's annual convention in Las Vegas last month.
"You lead by example, and if you do a good job it makes other people have to do a better job to keep up with you."
LeadingRE represents 600 local and regional real estate firms with a combined total of 5,000 offices and 150,000 sales associates worldwide. The network's participants produced nearly $250 billion in home sales in 2009, according to its website. The network competes with national brands such as Re/Max, Keller Williams and Coldwell Banker.
In order to participate in LeadingRE, firms have to be among the top five independent brokerages in their market, based on multiple listing service data.
"We always talk about relationships in the business. In our world, we like to do that based on performance. We have had some companies we didn't renew based on performance," O'Connor said.
Elevating standards holds "people more accountable, so consumers see this business as something that has value," she added.
LeadingRE members also have to have a good reputation, a quality website, and "nice" offices, among other requirements. Joining also means committing to participating in the network's referral and Web-linking systems, O'Connor said.
"It's an annual membership, so people can leave if they're not seeing value," she said. "We have very little attrition."
After getting a journalism degree in 1972, O'Connor held a job at a television station in Atlanta for two years. She started her career in real estate as a communications manager for All Points Relocation Service.
After leaving All Points and holding a couple of other positions, including running her own public relations firm for three years, she returned to the company as its CEO in 1985.
In 1997, the RELO real estate network acquired All Points and O'Connor moved to the Chicago area to head up the RELO network. The following year, RELO merged with Reliance Relocation Services and became the nation's largest relocation network.
In 2005, the network changed its name to Leading Real Estate Companies of the World to better reflect its identity as a real estate organization rather than one solely focused on relocation.
LeadingRE is a "diversified brokerage services network," O'Connor said. "We're sort of the 'unfranchise.' We do everything franchises do, but we're not a franchise. We take a local brand and give them that global connection."
The network provides lead-generation services, including 35,000 broker-to-broker referrals per year, she said.
About 200 of the network's 600 companies also participate in its Luxury Portfolio International marketing program for high-end properties.
LeadingRE provides its members with technology tools, including Institute 2.0, an online learning platform, and Our World, an online community platform O'Connor described as a "Facebook for business, but just for the LeadingRE network."
The network has also made its marketing materials and listing presentations "iPad-friendly" to communicate with consumers "wherever they are," O'Connor said.
"We are also trying to educate (brokers) on how to (incorporate mobile tools) with their own businesses. Every company is a little different, and we can provide certain generic things, but at one point you have to customize it," she said.
The network's members are most worried about "things that are harder to control," O'Connor said, such as the housing market and the economy. Aside from that, they're most concerned about making their business models more efficient and profitable, she said.
"One of the big headaches has been brick-and-mortar (offices), so I think a lot of (brokerages) are thinking about how to redo (them)," O'Connor said.
She doesn't like virtual offices -- mainly because they lack agent cohesiveness, she said.
"A lot of brokers are struggling to find enough of an office presence where people can come and congregate and get energy off each other without the ridiculous overhead," O'Connor said.
In that vein, she thinks brokers don't get enough credit for what they do, perhaps because they "don't toot their own horn" enough.
"They're the ones with the overhead and the infrastructure costs. They really create a platform for the agents to work. They deserve credit for the job that they've done in this economic environment," O'Connor said.
"I think they should do a better job of showing their agents and their customers the value they bring."
While revenues from the housing market have dropped 40 percent, many brokers have adapted, she said.
"They had some good years and were good stewards of their cash. We're definitely coming out of it, but it takes a special kind of leader to do that," she said.
That was one thing she missed about the real estate industry when she ran her own public relations firm for a few years.
"I missed the vibrancy of it," O'Connor said. "In this down cycle is when the good people come to the fore. It's an industry of survivors."
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Executive profile: Pam O'Connor
Inman News™
By ANDREA V. BRAMBILA
Pam O'Connor, president and CEO of Leading Real Estate Companies of the World, would like to think she's had some influence on raising standards in the real estate industry.
"Unfortunately, it's too easy to get a real estate license and too easy to be in the business when you don't know about the business," O'Connor told Inman News at the Chicago-based network's annual convention in Las Vegas last month.
"You lead by example, and if you do a good job it makes other people have to do a better job to keep up with you."
LeadingRE represents 600 local and regional real estate firms with a combined total of 5,000 offices and 150,000 sales associates worldwide. The network's participants produced nearly $250 billion in home sales in 2009, according to its website. The network competes with national brands such as Re/Max, Keller Williams and Coldwell Banker.
In order to participate in LeadingRE, firms have to be among the top five independent brokerages in their market, based on multiple listing service data.
"We always talk about relationships in the business. In our world, we like to do that based on performance. We have had some companies we didn't renew based on performance," O'Connor said.
Elevating standards holds "people more accountable, so consumers see this business as something that has value," she added.
LeadingRE members also have to have a good reputation, a quality website, and "nice" offices, among other requirements. Joining also means committing to participating in the network's referral and Web-linking systems, O'Connor said.
"It's an annual membership, so people can leave if they're not seeing value," she said. "We have very little attrition."
After getting a journalism degree in 1972, O'Connor held a job at a television station in Atlanta for two years. She started her career in real estate as a communications manager for All Points Relocation Service.
After leaving All Points and holding a couple of other positions, including running her own public relations firm for three years, she returned to the company as its CEO in 1985.
In 1997, the RELO real estate network acquired All Points and O'Connor moved to the Chicago area to head up the RELO network. The following year, RELO merged with Reliance Relocation Services and became the nation's largest relocation network.
In 2005, the network changed its name to Leading Real Estate Companies of the World to better reflect its identity as a real estate organization rather than one solely focused on relocation.
LeadingRE is a "diversified brokerage services network," O'Connor said. "We're sort of the 'unfranchise.' We do everything franchises do, but we're not a franchise. We take a local brand and give them that global connection."
The network provides lead-generation services, including 35,000 broker-to-broker referrals per year, she said.
About 200 of the network's 600 companies also participate in its Luxury Portfolio International marketing program for high-end properties.
LeadingRE provides its members with technology tools, including Institute 2.0, an online learning platform, and Our World, an online community platform O'Connor described as a "Facebook for business, but just for the LeadingRE network."
The network has also made its marketing materials and listing presentations "iPad-friendly" to communicate with consumers "wherever they are," O'Connor said.
"We are also trying to educate (brokers) on how to (incorporate mobile tools) with their own businesses. Every company is a little different, and we can provide certain generic things, but at one point you have to customize it," she said.
The network's members are most worried about "things that are harder to control," O'Connor said, such as the housing market and the economy. Aside from that, they're most concerned about making their business models more efficient and profitable, she said.
"One of the big headaches has been brick-and-mortar (offices), so I think a lot of (brokerages) are thinking about how to redo (them)," O'Connor said.
She doesn't like virtual offices -- mainly because they lack agent cohesiveness, she said.
"A lot of brokers are struggling to find enough of an office presence where people can come and congregate and get energy off each other without the ridiculous overhead," O'Connor said.
In that vein, she thinks brokers don't get enough credit for what they do, perhaps because they "don't toot their own horn" enough.
"They're the ones with the overhead and the infrastructure costs. They really create a platform for the agents to work. They deserve credit for the job that they've done in this economic environment," O'Connor said.
"I think they should do a better job of showing their agents and their customers the value they bring."
While revenues from the housing market have dropped 40 percent, many brokers have adapted, she said.
"They had some good years and were good stewards of their cash. We're definitely coming out of it, but it takes a special kind of leader to do that," she said.
That was one thing she missed about the real estate industry when she ran her own public relations firm for a few years.
"I missed the vibrancy of it," O'Connor said. "In this down cycle is when the good people come to the fore. It's an industry of survivors."
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Sunday, April 10, 2011
Free Coaching Tip #24: How to get your business to continue to feed you
Tip #24
Often, I hear these types of statements from agents in our industry. Do any of these sound familiar to you? Have you even said such things yourself?
"I am so sick of buyers wasting my time!"
"My buyers are not being realistic about making an acceptable offer."
"I am so tired of making a couple of hundred dollars after working for months with a buyer."
Why are we spending all of our time chasing buyers, when there is little inventory for them to compete for? They want to make low offers because they believe the news media and not those of us who work in the industry every day. Lastly, we can virtually lose money by working with them as they usually have very little loyalty to us.
Why are we not focussing our business on taking more listings? Think of the following benefits.
Schedule Management: You can work with a buyer for hours, days and even months, and never get a sale. When you are working with buyers, you are working for all the other agents in your marketplace trying to sell their listings. When you work with sellers, all of the agents in your marketplace are working for you. Which one seems more productive to you?
Self Marketing: When you work with a buyer and sell them a home in a neighborhood, does everyone on the street know that you sold that home? How about if you take a listing, you sell it and put a sold sign on that property? Does everyone in the neighborhood know that you sold that home?
You Don’t Have to Be There: You can only sell a buyer a home when they are in your car and going in and out of houses. You can be in another country on vacation and sell a listing.
Build Your Business: A listing will generate buyer calls, you can mail out just listed and just sold postcards, you can hold open house to attract buyers and potential listings….pretty simple, a sign in the yard is one of the best forms of advertising yourself.
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Your next tip will outline the most important needs of a seller. If you would like to get them today, give me a call!
Often, I hear these types of statements from agents in our industry. Do any of these sound familiar to you? Have you even said such things yourself?
"I am so sick of buyers wasting my time!"
"My buyers are not being realistic about making an acceptable offer."
"I am so tired of making a couple of hundred dollars after working for months with a buyer."
Why are we spending all of our time chasing buyers, when there is little inventory for them to compete for? They want to make low offers because they believe the news media and not those of us who work in the industry every day. Lastly, we can virtually lose money by working with them as they usually have very little loyalty to us.
Why are we not focussing our business on taking more listings? Think of the following benefits.
Schedule Management: You can work with a buyer for hours, days and even months, and never get a sale. When you are working with buyers, you are working for all the other agents in your marketplace trying to sell their listings. When you work with sellers, all of the agents in your marketplace are working for you. Which one seems more productive to you?
Self Marketing: When you work with a buyer and sell them a home in a neighborhood, does everyone on the street know that you sold that home? How about if you take a listing, you sell it and put a sold sign on that property? Does everyone in the neighborhood know that you sold that home?
You Don’t Have to Be There: You can only sell a buyer a home when they are in your car and going in and out of houses. You can be in another country on vacation and sell a listing.
Build Your Business: A listing will generate buyer calls, you can mail out just listed and just sold postcards, you can hold open house to attract buyers and potential listings….pretty simple, a sign in the yard is one of the best forms of advertising yourself.
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Your next tip will outline the most important needs of a seller. If you would like to get them today, give me a call!
Saturday, April 9, 2011
Thursday, April 7, 2011
Free Coaching Tip #8 - How To Determine The Prospects From The Suspects
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Wednesday, April 6, 2011
Free Coaching Tip #7 - How Much Time Do you Waste With Suspects Instead of Prospects?
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Tuesday, April 5, 2011
Free Coaching Tip #6 - People Will Pay You What You Believe You Are Worth
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Monday, April 4, 2011
6 Must Have Systems For Success
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Sunday, April 3, 2011
Free Coaching Tip #5 - You Can't Save What You Don't Earn!
The best in their field, even professional athletes take advantage of coaching. If you would like the benefit of working with a full time coach, absolutely free to you, please call me directly or email to set up an interview.
(313) 516-6644
suzanneo@realestateone.com
Saturday, April 2, 2011
Free Coaching Tip #19: Buyers and Showings
Tip #19
SHOWING THE HOME
Now it’s time to get them into the car and start the homes tour …. ???
Of course, that will depend on your market-inventory knowledge.
Certainly you can convert all kinds of incoming buyer calls to appointments, but if you don’t know the current inventory, you’re going to waste a lot of your time, the buyers time, and look very unprofessional.
Knowledge is power, do you have market knowledge? Do you know the current inventory? How much time do you spend previewing new listings? This comes under schedule management. We’ll give you some ideas on that further into this series.
You can qualify buyers, get their financing in place, but without up to the minute market knowledge, you’re going to struggle to convert buyers into closings.
If you allow buyers to lead your search, you are sure to show them 30-50 houses. If you communicate your market knowledge and value, they will trust that you have narrowed the field for them and will only show them the best of what's available in their range.
Call me if you want support in positioning yourself as the most competent agent in the marketplace.
SHOWING THE HOME
Now it’s time to get them into the car and start the homes tour …. ???
Of course, that will depend on your market-inventory knowledge.
Certainly you can convert all kinds of incoming buyer calls to appointments, but if you don’t know the current inventory, you’re going to waste a lot of your time, the buyers time, and look very unprofessional.
Knowledge is power, do you have market knowledge? Do you know the current inventory? How much time do you spend previewing new listings? This comes under schedule management. We’ll give you some ideas on that further into this series.
You can qualify buyers, get their financing in place, but without up to the minute market knowledge, you’re going to struggle to convert buyers into closings.
If you allow buyers to lead your search, you are sure to show them 30-50 houses. If you communicate your market knowledge and value, they will trust that you have narrowed the field for them and will only show them the best of what's available in their range.
Call me if you want support in positioning yourself as the most competent agent in the marketplace.
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